The White Buffalo, the touring and recording persona of US singer/songwriter Jake Smith, recently signed a global deal with Snakefarm Records – a young label within the Universal Music Group spotlighting Roots, Country Rock, Blues and Americana. And once again, Smith will be taking it live; having confirmed Spring 2020 shows including London's O2 Forum on Thursday 23rd April. Raised in California with an abiding love of both classic Country and Punk Rock, Emmy nominee Smith has been pursuing his creative instincts under The White Buffalo banner for the better part of two decades. From the start, the guitarist set about establishing a path away from trend and genre, touching on a variety of musical strands – from dark Folk through to urgent Rock ‘n’ Roll - whilst maintaining a strong, signature voice: a rich, conspiratorial, timber-shakin’ baritone that smacks of hard miles travelled and late-night stories told.